For day-to-day content operations, no. But when AEM performance degrades, search relevance drops, personalization rules break, or the platform needs to scale to new channels — that's an engineering problem, not a content problem. We work at the layer below your marketing team, so they can move faster without hitting platform ceilings.

Yes. AEM is our deepest specialization, but the underlying challenges — content architecture, search experience, personalization pipelines, performance — are platform-agnostic. We've worked across Marketo, Salesforce, and headless CMS setups. Tell us what you're running and we'll tell you honestly whether we're the right fit.

It means the mobile experience is designed first, not adapted from desktop. On the Verizon PlusPlay engagement, we built the streaming interface for mobile viewports and interaction patterns before the desktop layout existed. Performance budgets, touch targets, and load times were set against mobile benchmarks — not desktop benchmarks with a responsive afterthought.

Yes — public sector and e-government digital experience is a specific focus. These engagements have distinct requirements: accessibility compliance (WCAG 2.1 AA as a minimum), multilingual content architecture, high-trust security posture, and user bases with widely varying digital literacy. We design for these constraints from the start, not as a compliance checklist at the end.

Against the human outcomes defined at the start: reduced time-on-task for users, improved search success rate, lower bounce rate on high-intent pages, faster content publishing cycles for editorial teams. We set these baselines before we touch the platform and measure against them after delivery — not against tickets closed or features shipped.

Five areas: information architecture (can users find what they're looking for?), content performance (which pages are earning attention and which are being ignored?), search experience (is on-site search returning relevant results?), accessibility (are there barriers blocking any user segment?), and platform health (is the CMS or DXP layer creating friction for the editorial team?). Output is a prioritized set of interventions, not a list of problems.