Adobe Experience Manager (AEM) combines the capabilities of digital asset management (DAM) with that of a comprehensive content management system (CMS). It enables organizations to create and manage digital experiences across all channels. It enables you to deliver a deeply personal customer experience. It enables you to author, manage, and deliver high-quality content and digital media in an optimized way.
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It is easy-to-use CMS helps marketing teams boost their productivity. It incorporates inline-editing and drag-and-drop functionality into a modern interface that makes content creation and content deployment quick and easy. On the DAM side, Adobe Experience Manager Assets gives you automation and smart tools to rapidly source, adapt, and deliver your assets across audiences and channels.
It gets personalized content-led experiences to market faster. It provides features like marketing campaigns for sites with substantial amounts of content.
It is a comprehensive solution for building websites, mobile apps, and forms. It uses advanced digital marketing tools to help you gain insight into your visitors and improve your site’s user experience.
It is a cloud service so users can focus on innovating instead of planning for version upgrades. It integrates seamlessly with other products in the Adobe Experience Cloud product suite, including Adobe Analytics, Adobe Target, and Adobe Commerce. There are also built in workflows that connect Adobe’s Creative Cloud.