The first content management systems (CMS) appeared in the late 80s. Since then, digital experiences have become more important to organizations, and the need for deeper integration has grown.
This is what led to the adoption of web experience management (WEM), which was the expansion of the CMS. WEM systems delivered content to digital marketing and commerce channels not just traditional desktop and mobile websites. The digital experiences platform (DXP) is the expansion of WEM.
Not every digital experience platform (DXP) is created equal, but I can tell you some things to look for. One of them is the ability to deliver personalized experiences at scale. A DXP should streamline collecting, managing, and acting on customer data across applications.
We're excited to introduce the new #umbraco community Package Team 🤩
Meet the talented people who'll be working to improve and advise on the experience of creating and maintaining packages and integrations. We’ve packaged (😉) it all nicely on the blog:https://t.co/n2CN4h0RMu
If you have not heard of Umbraco CMS, let me introduce it as an open-source content management system. Sometimes, you are only in need of a headless CMS for content creation. When this is the case, Umbraco Heartcore is an option.
With a headless CMS like Umbraco Heartcore, organizations can deliver content to various channels using APIs. This allows content creators to create content not just for websites but also for social media, mobile apps, and other channels. By managing content from a centralized hub, an organization can centralize content creation and track and measure customer engagement across various channels.
A CMS like Umbraco uses a composable approach, so it releases you from the constraints from vendor lock-in. It gives you the opportunity to create the exact technology stack you prefer.